Demi Lovato is joining Fabletics, designing her first-ever collection of active wear. Lovato, who is known for her body positivity, is a natural fit for the size-inclusive clothing line. Her leggings, tops, and sports bras will come in sizes XXS through 3X. A portion of the proceeds from sales will be donated to Girl Up.
The actress, singer, and songwriter, born in 1992, will oversee the release of her leggings collection in mid-May. Look for an even larger collection to come out in August 2017 as part of the partnership between Lovato and Fabletics. The extended collection will include jackets and layering pieces.
Lovato says her goal in creating this collection was to provide women of all sizes with something comfortable to wear while working out. She told fans on Instagram that she wanted to inspire them to care for their bodies and minds.
Her designs incorporate motivation phrases such as “Confident,” “Unbroken,” and “Stay Strong.” They reflect Lovato’s message as well as the names of her songs.
Fabletics was started by actress Kate Hudson. Together with co-founders Don Ressler and Adam Goldenberg, Hudson set out to create a line of women’s active wear that was both stylish and reasonably priced. Hudson has said she was motivated by a desire to inspire women to lead healthy and active lives. The brand officially launched in October 2013 and by January 2015 had shipped out over 1 million orders. A coordinating line of athletic wear for men, FL2, launched in June 2015 in collaboration with Kate Hudson’s brother Oliver.
Although focused on its e-commerce model, Fabletics also operates 21 brick-and-mortar retail outfits (including one in the Mall of America) for its athleisure apparel. Fabletics members complete surveys about their exercise and lifestyle habits and each month the brand recommends clothes and accessories for them based on their survey answers.
Girl Up is a United Nations campaign to raise awareness and funds to meet the needs of and empower adolescent girls all around the world. The campaign focuses on those countries the U.N. deems “the most dangerous to be a girl.” Focus countries include Ethiopia, Guatemala, India, and Liberia.
Programs aid Ethiopian girls living in refugee camps, indigenous Guatemalan girls in rural areas who have little access to education, Indian girls who are subject to pressure to drop out of school and marry young, and Liberian girls who face violence and lack access to education and health care due to the country’s civil war. Fabletics said in a press release that it was proud to partner with an organization committed to helping see that the world’s most vulnerable girls are “educated, happy, healthy, safe, and positioned to be leaders in their communities.”