The Best Franchisee of the World or BFW at the 2015 awards ceremony was attended by 34 countries which included Brazil, Hungary, France, Portugal, Italy, Hungary, Argentina, and Mexico. These awards are given by an evaluation of the franchise on its effect on the network and not on the brand. These effects then, are, the contribution made in knowledge, the influence on the network, what sort of savings have been implemented, employee’s motivation, and how many improvements and invoices that were proposed for the model.
Omar Yunes owns a Japanese franchise food chain with 13 stores located in Mexico City, Veracruz, and Puebla. His units are representative of 10% of the Sushi Itto brand. He got his first franchise when he was 21 years old.
Yunes said that he felt very proud to be a representative for Mexico, but that, the award is the prize of 400 employees of the Sushi Itto stores. He has also won first place in the elimination round of the prize in his national chapter of the BFW. He received this award due to the fact that he is an important factor in the franchise-franchisee relationship. He has achieved better implementation of control boards and management of information that helps to get a better, clearer measurement of each of the units.
The CEO of Sushi Itto, Benjamin Cancelmo, stated that they consider the awards as a quality joint effort that offers their customers unique hospitality, remarkable flavor, and excellent service.
Diego Elizarrirras, the organizer of BFW Mexico, said that the winning of this award serves to show a strong sector in the country that has won a place at the international level, in its own right and therefore leaving behind the time that Mexican franchises were regional affairs.
On December 5th the world final will be held in Florence, Italy where Omar Yunes of Sushi Itto and Ivan Tamer of Prendamex will represent Mexico.
BFW, a worldwide event, recognizes the efforts and careers of different brand franchises of the franchisees. The selections made in the national version of the event bring together the most outstanding brand franchisees to recognize their efforts and work to their contribution to enriching the brands.
The competition was created to reward teamwork, innovation, leadership and the implementation of the improvement processes is the day to day operation of the franchisees. The motivation of the franchisees and the promotion of different business concepts is the disguised goal of the BFW.
Franchising, in recent years, has become an important entity and the BFW event acknowledges these franchisees as entrepreneurs that demonstrate professionalism giving attention to the values and goals of the franchisor.
Omar Yunes has very significant control of the food industry and has marketed his products aggressively. He has created jobs for 400 people in his 13 stores.