Chapstick has long been a dominant presence in the lip balm market, but a new lip balm has been born, giving the consumer more variety and an exciting new way to experience soothing therapy for the lips. EOS, which stands for Evolution of Smooth, is an orb of flavorful lip balm that delights all of the senses with its therapeutic orb case, fantastic smells, colors, and flavors, and even satisfying “click” when you close the orb. EOS lip has really broken the mold when it comes to traditional lip balms.
EOS lip balm was born seven years ago and has since made its way onto the shelves of Walmart, Walgreens, and Target, despite its stiff competition and difficult climb to the top. EOS has even been featured in well-known fashion and beauty magazines and celebrities have even been spotted using the fun orbs. Currently, EOS sells over 1 million units a week and is projected to increase to 2 billion by 2020, thanks to the high demand for organic and natural products like EOS.
EOS (https://evolutionofsmooth.com/lip-balm.html) has been made with women specifically in mind and has become known as “the lip bam that makes you smile.” The target audience of EOS is primarily Millennials-or women between the ages of 25 to 35 who are savvy and style conscious. EOS has more than 1.8 million followers on Instagram and almost 7 million followers on Facebook. Just one picture of a new EOS flavor can get a whopping 40,000 likes-easily. EOS has even partnered with other major brands, like Keds.
In just seven years, EOS has grown to become a real household name and can be found in countless handbags. The EOS lip balm company is continuously working on creating new and exciting collections to keep up with the demand for their innovative and popular lip balm product.