Humanizing dog food was part of the purpose for the creation of the word “Beneful” to describe how eating this type of dog food would benefit dogs. The emphasis on nutritional benefits that dogs of all sizes can receive from the dog food is why the word was chosen in 2001.
Nestle Purina’s commitment to the health and well-being of their own dogs shows in the nutritional formulas they promote and actively use. The hours of creating the perfect recipe that appeals to dog’s palates while giving them the nutrition they need to thrive paid off. Nestle Purina’s nutritional experts are continuing to strive to create wet and dry dog food that is “full of goodness.”
The Beneful dog brand has been successful in helping pet parents keep their dogs happy and healthy. The varieties of both wet and dry dog food in the Beneful series of dog food products are tailored towards small, medium and large dogs. They even have different dog food formulas that help dogs in all stages of life from puppies to dogs entering their senior years.
By humanizing the dog food industry, Nestle Purina has tapped into the health conscious market. Pet parents that are concerned about their dog’s overall health and well-being turn to Beneful products to fill that need. Beneful has come to be defined as a dog food that satisfies the need for pet parents to care for their dog’s health.
To put this in perspective the makers of Beneful provide accurate nutritional information on all their products. It is important that pet parents are confident enough to trust their dog’s nutritional health to the makers of Beneful. Trust is a big issue. Nestle Purina stands by their Beneful products by ensuring that all products go through a rigorous testing.
Nestle Purina listens to dog owners and understands their needs. The Beneful brand of dog food products are specially formulated to meet and exceed those needs. It was because dog nutritionists and other dog experts suggested a new formula to replace meat as the main protein that they came up with the Healthy Harvest line.