In the year 1951 the family-run business, Eucatex, opened its doors. This was the first business that used natural eucalyptus in the production of fiberboards. When the company started, they would produce, market and supply the insulation and liners that they had made out of eucalyptus.
Six decades down the line, the company can be said to have reached some major milestones. It is one of the largest companies, in the world, producing materials out of eucalyptus. And, in Brazil alone, the company has the biggest market share. In the year 2010, they opened their first industrial factory.
Since Eucatex opened its doors, the company has continues to grow year in year out. For example, in the first three years of the company’s inception, they opened their first plant in Sao Paulo. But this growth is nothing comparable to what Flavio Maluf has been able to accomplish with the company. Since he was appointed as president of Eucatex, in the year 1997, the company has never been the same again.
Under his leadership, the company has opened industrial plants in Salto and Botatu City. Also, since he came into leadership, the company has diversified to have two segments. Today Eucatex is a leader in the construction industry. The company produces affordable, high quality and sustainable ceiling panels, laminate floors, doors, and even paints. They have been a blessing to the construction industry in Brazil. Due to the low cost of their construction product, more and more people have been able to achieve their dreams of owning homes.
Eucatex, under the leadership of Maluf, also leads in the furniture industry. In the recent past, using advanced technology, they launched new products in the furniture industry including Tamburato and MDP boards.
Flavio Maluf has been successful in the leadership of Eucatex, thanks to his education and career experience. He has studied both in Brazil and abroad. He possesses a degree in mechanical engineering and a master’s degree in business administration. During his time abroad, he also got to start his career, building a foundation for him to be president and Chairman of Eucatex.