The Brazilian advertising sector has very influential advertisers and Jose Borghi is at the top of the list. Jose founded Mullen Lowe Ad Agency, an advertising firm that was previously called Borghi Lowe. He has many campaigns to his name such as Mammals of Parmalat that involves children dressed as staffed animals singing jingles. He has also advertised Sazon, a very memorable advert.
As a young man, Jose was not sure exactly what he wanted to do in life. While in high school, his sister invited him to a theater called Castro Neves to watch a performance. This is where the idea of what he wanted to do life came to him. The performance involved an award ceremony at Canned. He later came to win the Connes lions.
Campaigns and Awards
Jose has always been involved in important campaign. This started in the early years of his career. He has taken part in Fiat’s Review Concepts, Honda campaigns, and Down Syndrome Association’s Carlinhos among others. Other companies he has been involved with are Delta Airlines, Globo, Folha Group, Procter, American Express, and Antarctica among others. Some of the awards he has received are 7 London Festival Awards, 10 Clios Awards, 14 Cannes Lions as well as 15 April Avertising Awards.
Jose Borghi’s Ability
Jose is a very dedicated and persistent worker. An advertiser called Marathoner says Jose Borghi is very committed to his work. Jose says that life has taught him that no one can make life easy for him unless he works hard to make it so. This has helped hi achieve his goals by appreciating the fruits of hard work. He has learned to never give up until during setbacks in the course of trying to achieve his goals.
About Jose Borghi
Jose has a degree in advertising from PUC Campinas. His first job was at Standart Ogilvy Agency. He has also worked at other prosperous ad agencies such as Talent, FCB, Leo Burnett and DM9/DDB to start BorgiErh with Erh Ray, his partner. Jose says that they started the company from scratch without a godfather, investors or a bank to help. He attributed the company’s success to the fact that they learned everything first-hand. In November 2006, due to its success, Lowe acquired the agency that was later renamed to Borghi Lowe. The agency recently merged with Mullen Group and Lowe & Partner to become Mullen Lowe Brasil. Andre Gomes and Jose are co-CEO’s at the agency.